ABOUT US

We are Whatson, the best automation tool

Hi there! We're Whatson and we're thrilled to meet you: We welcome you to join us on our journey of innovative sales and marketing. If you're interested in what you see, please don't hesitate to contact us. We'd love to hear from you!

A passion to create the most comprehensive sales tool possible.

In 2020, two young individuals - developer Bram and marketer/entrepreneur Chiel - collaborated and fused their expertise and ideas on data to create Whatson, the most comprehensive sales tool available today.

Our story

Our team at Whatson came together with diverse backgrounds in sales, marketing, and data. We realized that these worlds, while interconnected, often operate in silos. This inspired us to create Whatson, a platform that combines the power of these three disciplines to help businesses succeed. Our journey has been one of collaboration and innovation, and we're excited to share it with you. Reach out to us to learn more about how we're changing the game for sales, marketing, and data integration.

2021

We recognized the need for a tool like Whatson and began developing it to meet the specific needs of our first customers. As demand grew, our software quickly expanded with new features. We were thrilled to see businesses eager to use Whatson and look forward to its continued growth.

2022

Whatson continued to evolve and grow. The company's focus shifted towards recruiting talented individuals with experience and expertise to take the company to the next level. With a team of 10 high-performing individuals on board, the company continued to serve its growing customer base. However, there was a pressing need for a front-end solution, as the company only existed as a back-end. To temporarely solve this challenge, Whatson introduced its agency model, which saw leading marketing and sales agencies adopting Whatson to serve customers.

2023

In 2023, we are excited to finally release our MVP front-end and offer innovative new features powered by AI. Our focus is on helping businesses at scale, establishing a strong identity, and expanding our reach through multiple channels. We aim to move beyond the startup phase and become a reliable and successful scale-up, building on our strong foundation of sales, marketing, and data expertise. We can't wait to see what the future holds for Whatson, our partners, our customers and their recipients.

Core values

Fresh

Our young and fresh approach offers a breath of fresh air to businesses seeking to innovate. We understand the need for new ideas and are committed to providing innovative solutions to meet your needs. Let us help you revitalize your business and achieve success in today's ever-changing market.

Aware

We listen to your needs and desires, and prioritize them in our development roadmap and service offerings. Our customer-driven approach ensures that we provide the best solutions that cater to your requirements while maintaining focus on your recipients' needs.

Bold

Be the one, together with Whatson, who initiates change and sparks conversation. By being bold, you can create memorable moments and deepen your connections with others. Take a step out of your comfort zone and let go of your fears.

Impact

With Whatson, you have the power to make an everlasting impact on the world. Create meaningful conversations that drive positive change. Empower us by letting us empower you to make your mark on the world.

Smart

We prioritize efficiency, so you can maximize your productivity and get more done in less time. This means focusing on the most important tasks and avoiding distractions that don't contribute to your goals. By approaching problems with a solution-oriented mindset, we find effective and efficient solutions that drive your progress and growth.

Human

Our approach is to treat people as humans, not just numbers or potential customers. We believe that sales and marketing should prioritize building authentic connections and relationships, while valuing the individual needs and talents of every person involved. By placing a focus on empathy and open communication, we aim to create a more fulfilling and effective experience for everyone.

Vision

At our core, we believe that online communication should be personal and fast. That's why we strive to empower companies worldwide to connect with their audiences within a minute. We're dedicated to making sure that every message you send is a thrilling and trustworthy experience, so your audience can feel safe in our spam-free environment.

Mission

Our mission is to empower businesses of all sizes to achieve growth by providing them with a comprehensive tool that enables creating personal connections on a massive scale.

Meet our founders

Bram van UldenFounder & CTO
Chiel BaauwFounder & CEO

Meet our team

Anna FilimonovaBusiness Development
Cansever Cevik BogaerdsFinance
Michèl KorthuysOperations
Michel ScheidtStrategy
Nicky TorsingProject Management
Noa de GeusCustomer Success
Noor van WijheCustomer Success
Yassine al WahdaniProject Management

Join us!

We are a young team, guided by incubators and investors, we are building a platform that will be rolled out internationally within a year.

© 2025 Whatson